Setti Coscarella, CEO of TAAT Global Alternatives joins us to talk about their nicotine-free cigarettes and aggressive marketing plans. Sid Rajeev, Head of Research at FRC, will share his thoughts on the rapidly growing market for cigarette alternatives.
Company overview
• TAAT is a producer of hemp-cigarettes focused on providing a nicotine-free and tobacco-free alternative to traditional cigarettes.
• The company launched its product in December 2020 and has been ramping up production ever since. In April, TAAT received a $1.25M order from one of its distributors.
The company continues to market aggressively. Marketing expenses increased 192% QoQ to $2.9M in Q2. Management has not disclosed its marketing budget for this year. We are expecting a 15% increase in Q3.
Healthy cash position of $14.2M, and zero debt, at the end of Q2.
Read the latest report on TAAT here: https://www.researchfrc.com/taat-global-alternatives-inc-cse-taat-otcqx-tobaf-fra-2tpmarketing-dollars-driving-strong-sales-growth/
Video sources: TAAT and RICH TV LIVE
#TAAT #investment #stockmarket
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