The number one choice when it comes to protein supplementation for a lot of people is Whey Protein.
AS-IT-IS ATOM Beginners Whey Protein 1kg | Accelerates Muscle-building | Increases Body Strength
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Whey protein is as close as any supplement will ever get to being “required” in a training and diet program. With good reason too – as Whey is an excellent source of the most important muscle-building amino acids (branched chain amino acids) leucine, isoleucine and valine. These are key signals in triggering muscle protein synthesis¹ AKA new muscle growth.
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OPTIMIZES PROTEIN SYNTHESIS: Beginners with diverse fitness goals will benefit from ATOM Beginners Whey that is specially crafted for those with little or no previous strength training experience. Whey Protein greatly enhances plasma and intermuscular leucine to produce the potential anabolic response after exercise.
HELPS ADD MUSCLE MASS & MAINTAIN ENERGY: Consuming Whey along with carb is more beneficial in order to maximize muscle gains in young untrained individuals. The carb consumption acts as a nutritional strategy to optimize the availability of muscle glycogen stores, this can delay fatigue, make for a better workout and stronger muscles.
ATTENUATES MUSCLE PROTEIN BREAKDOWN: Skeletal muscle responses to exercise and protein supplementation differ between trained and untrained individuals. Effective adaptation to training for beginners occurs with proper intake of fuel to rehydrate, replenish and repair muscle tissue. Coingestion of carbs and Whey Protein has been shown by studies to enhance cellular hydration, glycogen resynthesis, and favour positive protein balance compared to taking Whey Protein alone.
HELPS MAINTAIN MUSCLES: For individuals experiencing difficulties consuming sufficient protein regularly, Whey supplementation may be a beneficial option. It has a favourable amino acid profile that helps promote sustained increase in skeletal muscle protein synthesis. The essential amino acids in Whey help decrease muscle damage, may reduce the length of DOMS and muscle fatigue.
OPTIMIZES RESPONSE TO TRAINING: Gains in muscle mass require regular training over an extended period of time. Whey supports and accelerates muscle recovery which is a key to improving athletic performance. Consuming Whey in and around endurance training upregulates gene expression of protein necessary for improving bioenergetics pathways.
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