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Video Introduction:
Royal Enfield is one of the biggest iconic automobile brands in the world having its business operations in more than 50 countries. In the year 2000 Royal Enfield was on the verge of bankruptcy and could have shut down itself in the next 6 months when Vikram Lal's son Siddhartha Lal took control of the company and turned it into a billion-dollar company taking the stock price from Rs.18 to Rs.2700 in a span of just 17 years giving a 40% year-on-year compounded annual growth to all its shareholders and investors. People who had invested in Eicher motors stock back then all are millionaires today, which brings us to the question that how did Siddhartha Lal turn a loss-making company into a multi-bagger stock. In today's date, Eicher motors are one of the most profitable automobile companies in the Indian automobile space but there is a lot more to their business which is covered in this video. The video highlights Siddhartha Lal's journey as an iconic leader who brought Eicher motors from a loss-making position to a market leader. The video covers various business strategies used by Royal Enfiled to dominate the mid-range bike segment market in India. The video also covers various business marketing strategies used by Royal Enfield which turned a loss-making company into a profit-making cash cow business organization. This video is a complete business case study of Royal Enfield covering various business lessons which one can learn and implement in their business to turn a loss-making business into a profit-making machine.
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Title Contents:
00:00 - Introduction To Royal Enfield Business Case Study
00:51 - History of Royal Enfield Bikes
02:03 - Comeback of Royal Enfield
03:05 - Problems in ROyal Enfield's Business
03:50 - 1st Marketing Business Strategy of Royal Enfield
04:50 - 2nd Marketing Business Strategy of Royal Enfield
05:45 - 3rd Marketing Business Strategy of Royal Enfield
07:00 - 4th Marketing Business Strategy of Royal Enfield
09:18 - Business Lessons From ROyal Enfield Marketing Business Case Study
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