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Multinational Businesses such as Burger King, MacDonalds, KFC & Marks & Spencer have all announced that they intend to EXIT RUSSIA. However all of these companies operate through FRANCHISES in Russia and the Franchisees have REFUSED to close the stores and stop trading. As a result these businesses have now LOST CONTROL OF THEIR BRANDS. In this video I look at why companies us Franchise arrangements, which brands are affected, what the legal position is and what the likely outcome will be.
For specific details please check out the CHAPTER list below.
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Chapters:
0:00 Intro
2:58 COMPANY POLITICS
5:21 COMPANY OWNERSHIP
6:52 FRANCHISE
10:53 RUSSIAN FRANCHISES
12:50 THE BRANDS
14:29 LEGAL POSITION
17:38 SUMMARY & CONCLUSION
#UKRAINE
#RUSSIA
#GLOBALFINANCIALCRISIS
#RUBLE
#SWIFT
#RECESSION
#CHINA
#USA
#NATO
#WW3
#WORLDWAR3
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